You can't judge a yarn by it's label

I have always been a bit of a label snob. My sales reps laugh at me when I see and touch a new yarn, but then shrink away from it when I see the label. I always wonder why yarn companies come out with great new yarns, and then slap a cheap looking or badly-designed label on them. I have decided against bringing in new yarns simply because the label is so cheap looking that it detracts from the yarn itself. (It's all in the presentation, people!)

I almost didn't buy this new yarn from Plymouth. At first sight (not touch) I said "no way!" It wasn't so much the label this time, it was more the name... OH MY! Yes, with the exclamation point. Bad name. Really really bad name.
But then I touched it. And my reaction was... Oh My XXXXXX (put in whatever word you would use when something is BEYOND description.) This yarn is so soft, cuddly, scrumptious, cozy, velvety... well I can't pick just one adjective. I still think the name is awful, but I am a believer in the product. It's a great pick for babies and kids. Plymouth had some adult colors available in this yarn, but none of them were spectacular, so we're targeting it for kids with 8 kid friendly colors.
I started a little hooded pullover with it last night and loved working with it. It's on size 10 needles and very reasonable at just $5 a ball. And machine wash and dry!